2026-08-18T15:19:28Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/110032025-10-28T13:54:01Zcom_10259_7387com_10259_5086com_10259_2604col_10259_7419
Repositorio Institucional de la Universidad de Burgos
author
Barrero Ahedo, Jesús P.
author
Delgado García, Juan Bautista
author
Pérez-Fernández, Héctor
2025-10-27T12:46:54Z
2025-10-27T12:46:54Z
2024-11
1472-8117
https://hdl.handle.net/10259/11003
10.1016/j.ijme.2024.101059
One of the most influential factors in people's lives is the place of birth. At the educational and employment level, our future is often determined by social and cultural factors associated with the country or region where we are born. This study explores the extent to which National Culture conditions the influence of Social Norms on the Entrepreneurial Intention of business students. We focus on the components of the Theory of Planned Behaviour proposed by Ajzen and on Hofstede's dimensions of National Culture. To test our hypotheses we surveyed 352 business students at universities or business schools in seven countries with large cultural differences. The results of PLS analyses show that the effect of Social Norms on Entrepreneurial Intention is larger among individuals from national cultures with high Power Distance, low Individualism and Short-Term Orientation. These effects of national culture should be considered when designing entrepreneurship education programmes.
eng
Atribución-NoComercial 4.0 Internacional
Entrepreneurial Intention
National culture
Social Norms
Theory of Planned Behaviour
Entrepreneurship education programmes
Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/11003/1/Barrero-ijme-2024.pdf
File
MD5
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application/pdf
Barrero-ijme-2024.pdf