2026-09-11T00:17:53Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/113112026-01-31T01:05:35Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623
Repositorio Institucional de la Universidad de Burgos
author
Calderón Monge, Esther
author
Pastor Sanz, Iván
author
Sendra-García, Javier
2026-01-30T08:05:04Z
2026-01-30T08:05:04Z
2021-10
0148-2963
https://hdl.handle.net/10259/11311
10.1016/j.jbusres.2021.07.003
The selection of franchisees is a key decision for a franchisor and the success of a franchising business. The aim of this research is to design a model proposal with which franchisors may objectively evaluate their potential franchisees in a selection process and reduce any likelihood of error in their final choice. To do so, we apply the Analytic Hierarchy Process methodology, which yields a model proposal as its main result that prioritizes the attitude of the applicant over and above all other criteria that may be taken into account when selecting a chain franchisee. Franchisors can choose to apply the model with the proposed variables, thereby minimizing any error in their candidate selection procedures. They can also adapt the model proposal to virtually any other variables that are central to the spirit of their franchising businesses. The model will help any franchisor to refine its franchisee selection procedure.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Recruitment
Franchisee
Selection
Performance
Analytic Hierarchy Process
Success
How to select franchisees: A model proposal
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/11311/2/Calderon-jbr_2021.pdf
File
MD5
f65f798a4428c74fe0f44c955387845e
973736
application/pdf
Calderon-jbr_2021.pdf