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00925njm 22002777a 4500 dc Ribeiro Navarrete, Samuel author Calderón Monge, Esther author Huerta Zavala, Pilar Angélica author Palacios Marqués, Daniel author 2025-10 Crowdlending is becoming an increasingly viable financing alternative for companies and individuals. This paper analyses the combined use of reward-based crowdfunding and crowdlending to finance ventures. It also examines the use of crowdlending to secure funding. Specifically, the paper studies the cases of two companies from different sectors (watchmaking and quality wine) and at different stages of the business life cycle (early years and maturity). The crowdlending projects, platforms and types of loans used by these two companies also differ. Analysis based on the case study method indicates that, for early-stage ventures, the combination of crowdfunding for business creation and crowdlending to support business operations is an effective way of securing funding an entrepreneurial venture. Moreover, crowdlending is the most suitable way to secure funding for a project at an existing firm. Using a crowdlending platform with a large community of investors ensures that borrowers achieve the funding they seek, as long as the loan offers high returns and low risk or the business idea has a positive impact on the planet or society. 1751-6757 https://hdl.handle.net/10259/11441 10.1504/EJIM.2025.149298 1751-6765 Crowdlending Crowdfunding Entrepreneurship Fintech Wine Watches From crowdfunding to crowdlending: the cases of Acero Watch and Perinet Winery