2026-06-16T11:45:14Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/114422026-02-27T01:05:50Zcom_10259_9622com_10259_5086com_10259_2604col_10259_9623
Repositorio Institucional de la Universidad de Burgos
author
Calderón Monge, Esther
author
Huerta Zavala, Pilar Angélica
2026-02-26T09:12:51Z
2026-02-26T09:12:51Z
2014-07
0264-2069
https://hdl.handle.net/10259/11442
10.1080/02642069.2014.905920
1743-9507
When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees' choices of franchise chain are analyzed. The results show that brand value and franchisee performance were the key signals used by Spanish franchisees during the period 2002 through 2008, when deciding to open a franchise outlet. The aim of this study was to contribute to strengthening the relationship between entrepreneurship and franchising in Spain from an empirical viewpoint.
eng
Atribución-NoComercial 4.0 Internacional
Entrepreneurship
Signaling
Franchising
Panel data
Brand and performance signals in the choice of franchise opportunities
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/11442/1/Calderon-sij_2014.pdf
File
MD5
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application/pdf
Calderon-sij_2014.pdf