2026-04-21T12:08:13Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/115242026-04-18T00:05:42Zcom_10259_5786com_10259_5086com_10259_2604col_10259_5787

González Calvo, Gustavo 16907257-0b4f-439b-a545-4afbad29a884 600 Ospina-Betancurt, Jonathan e6efbe1f-f791-490e-a974-eed67f6a2d99 Hortigüela Alcalá, David 284 600 0000-0001-5951-758X 2026-04-17T10:06:18Z 2026-04-17T10:06:18Z 2026-03 1098-092X https://hdl.handle.net/10259/11524 10.1007/s12147-026-09402-1 1936-4717 This study explores how femininity and the female body are socially and culturally constructed within digital contexts, focusing on memes as sites of gendered meaning-making. Grounded in West and Zimmerman’s (Gend Soc 1(2):125–151, 1987. https://doi.org/10.1177/0891243287001002002) doing gender framework and informed by feminist theories of performativity (Butler in Gender trouble: feminism and the subversion of identity, Routledge, 1990) and digital embodiment, the research examines how women negotiate, reproduce, and resist normative ideals of beauty and bodily worth. Using a socio-narratological and visual methodology, twenty-one women enrolled in a Master’s program in Feminist Studies created or selected memes to represent their experiences with body image, media influence, and social expectations. The narrative and visual analyses revealed four interconnected themes: (1) the persistent pressure to be and to feel thin; (2) the regulatory role of mass media and social networks; (3) the transformative potential of self-acceptance and feminist consciousness; and (4) the impact of gendered social differences on bodily perception. Findings show that women continually do and undo gender through digital practices that reflect both subjection to and resistance against patriarchal norms. Memes functioned as ironic and critical spaces for re-signifying femininity, demonstrating the potential of digital humor to foster feminist awareness and collective empowerment. The study contributes to contemporary debates on gender performativity, self-objectification, and digital feminist culture by situating doing gender within the visual logic of online communication. Open access funding provided by FEDER European Funds and the Junta de Castilla y León under the Research and Innovation Strategy for Smart Specialization (RIS3) of Castilla y León 2021-2027. application/pdf eng Springer Gender Issues. 2026, V. 43, n. 1, 23 https://doi.org/10.1007/s12147-026-09402-1 Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Body-politic Digital culture Memes and media culture Feminist theory Gender norms Imagen del cuerpo en mujeres Rol sexual Medios de comunicación social-Aspectos sociales Body image in women Sex role Mass media-Social aspects Doing Gender Online: Memetic Performances and the Digital Construction of Femininity info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Gender Issues 43 1 THUMBNAIL Gonzalez-GI_2026.pdf.jpg Gonzalez-GI_2026.pdf.jpg IM Thumbnail image/jpeg 4528 https://riubu.ubu.es/bitstream/10259/11524/4/Gonzalez-GI_2026.pdf.jpg 68cde0753cc66210ee914ed11c2d4723 MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 998 https://riubu.ubu.es/bitstream/10259/11524/3/license.txt aa90105e1c90a1b4fe810649aa967b7d MD5 3 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 908 https://riubu.ubu.es/bitstream/10259/11524/2/license_rdf 0175ea4a2d4caec4bbcc37e300941108 MD5 2 ORIGINAL Gonzalez-GI_2026.pdf Gonzalez-GI_2026.pdf application/pdf 2443483 https://riubu.ubu.es/bitstream/10259/11524/1/Gonzalez-GI_2026.pdf 8e6364331ef4d0b4ccccbc1093153828 MD5 1 10259/11524 oai:riubu.ubu.es:10259/11524 2026-04-18 02:05:42.456 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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