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<title>Economic sustainability in franchising: a model to predict franchisor success or failure</title>
<creator>Calderón Monge, Esther</creator>
<creator>Pastor Sanz, Iván</creator>
<creator>Huerta Zavala, Pilar Angélica</creator>
<subject>Franchise</subject>
<subject>Survival</subject>
<subject>Economic sustainability</subject>
<subject>Lasso regression model</subject>
<subject>Spain</subject>
<description>As a business model, franchising makes a major contribution to gross domestic product&#xd;
(GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic&#xd;
sustainability. In this study, such a model was developed by applying Lasso regression to a sample of&#xd;
franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival,&#xd;
the franchise fees and the ratio of company-owned to franchised outlets were suited to the age&#xd;
of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable&#xd;
pace, increased the franchise fee as intangible assets increased, and effectively managed profitability&#xd;
and efficiency.</description>
<date>2017-09-12</date>
<date>2017-09-12</date>
<date>2017-08</date>
<type>info:eu-repo/semantics/article</type>
<identifier>2071-1050</identifier>
<identifier>http://hdl.handle.net/10259/4598</identifier>
<identifier>10.3390/su9081419</identifier>
<language>eng</language>
<relation>Sustainability. 2017, V. 9, n. 8, art.  1419</relation>
<relation>https://doi.org/10.3390/su9081419</relation>
<rights>http://creativecommons.org/licenses/by/4.0/</rights>
<rights>info:eu-repo/semantics/openAccess</rights>
<rights>Attribution 4.0 International</rights>
<publisher>MDPI</publisher>
</thesis></metadata></record></GetRecord></OAI-PMH>