2026-04-28T22:10:16Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/45982024-05-13T07:59:29Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597

Economic sustainability in franchising: a model to predict franchisor success or failure Calderón Monge, Esther Pastor Sanz, Iván Huerta Zavala, Pilar Angélica Franchise Survival Economic sustainability Lasso regression model Spain Gestión de empresas Industrial management As a business model, franchising makes a major contribution to gross domestic product (GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic sustainability. In this study, such a model was developed by applying Lasso regression to a sample of franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival, the franchise fees and the ratio of company-owned to franchised outlets were suited to the age of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable pace, increased the franchise fee as intangible assets increased, and effectively managed profitability and efficiency. 2017-09-12T08:43:55Z 2017-09-12T08:43:55Z 2017-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2071-1050 http://hdl.handle.net/10259/4598 10.3390/su9081419 eng Sustainability. 2017, V. 9, n. 8, art. 1419 https://doi.org/10.3390/su9081419 Attribution 4.0 International http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess application/pdf MDPI