2026-07-11T10:27:45Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/47332022-04-29T12:02:47Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Jiménez Torres, Nadia Huitzilin San Martín Gutiérrez, Sonia 2018-02-06T10:29:15Z 2018-02-06T10:29:15Z 2017-05 2444-8834 http://hdl.handle.net/10259/4733 10.1016/j.iedeen.2016.12.001 One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers’ attitude toward mobile advertising (m-advertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude toward m-advertising is confirmed to increase m-repurchase through the mobile phone and the indirect influence of personal, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the analyzed market. application/pdf eng Elsevier European Research on Management and Business Economics. 2017, V. 23, n. 2, p. 96-102 https://doi.org/10.1016/j.iedeen.2016.12.001 Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Attitude Mobile M-repurchase Marketing Criminal law Derecho penal Attitude toward m-advertising and m-repurchase info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion