2026-07-12T15:52:08Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/47332022-04-29T12:02:47Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Jiménez Torres, Nadia Huitzilin
author
San Martín Gutiérrez, Sonia
2018-02-06T10:29:15Z
2018-02-06T10:29:15Z
2017-05
2444-8834
http://hdl.handle.net/10259/4733
10.1016/j.iedeen.2016.12.001
One of the business models that attracts scholars and professionals’ interest is mobile commerce. This paper applies the theory of shopping preference to this field. It analyzes the role of personal factors (perceived control and propensity to use technology), social factors (influence of a social group), and epistemic factors (compatibility) to determine consumers’ attitude toward mobile advertising (m-advertising) and mobile repurchase (m-repurchase). The information of 973 mobile shoppers is analyzed in two contexts (Spain as a developed country and Mexico as a developing country). A positive attitude toward m-advertising is confirmed to increase m-repurchase through the mobile phone and the indirect influence of personal, social, and epistemic factors on shoppers m-repurchase (through the attitude toward m-advertising) varies depending on the analyzed market.
eng
Attribution-NonCommercial-NoDerivatives 4.0 International
Attitude
Mobile
M-repurchase
Attitude toward m-advertising and m-repurchase
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/4733/1/Jim%c3%a9nez-ER_2017.pdf
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URL
https://riubu.ubu.es/bitstream/10259/4733/6/Jim%c3%a9nez-ER_2017.pdf.txt
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Jiménez-ER_2017.pdf.txt