2026-05-31T01:04:57Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/57152024-05-13T08:01:29Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597

Calderón Monge, Esther Pastor Sanz, Iván 2021-04-20T07:57:35Z 2021-04-20T07:57:35Z 2017-12 2300-8814 http://hdl.handle.net/10259/5715 10.5709/ce.1897-9254.251 The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008¬2015. Using the SOM method in the empirical analysis, the results revealed that trust-based governance was more prominent than contractbased governance in the multi-unit franchise network and the cross-franchising network, negatively affecting franchisor performance in the multi-unit franchise network and positively affecting franchisor performance in the cross-franchising network. In contrast, contracts were more prominent than trust in single-unit franchising, negatively affecting franchisor performance. The primary practical implication is that the franchisor should prevent franchisees in the MUF network from opening new outlets in the same city and competing for the existing outlet’s customers. application/pdf eng University of Finance and Management in Warsaw Contemporary economics. 2017, V. 11, n. 4, p. 383-400 http://www.ce.vizja.pl/en/issues/volume/11/issue/4#art513 Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Single-unit franchising Multi-unit franchising Cross-franchising Trust Contract Gestión de empresas Industrial management Effects of contract and trust on franchisor performance info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion