2026-04-27T15:34:38Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/57152024-05-13T08:01:29Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
Calderón Monge, Esther
90
500
0000-0002-0661-4244
Pastor Sanz, Iván
206b1a43-26ee-4a67-9276-cead5d2c53b2
500
2021-04-20T07:57:35Z
2021-04-20T07:57:35Z
2017-12
2300-8814
http://hdl.handle.net/10259/5715
10.5709/ce.1897-9254.251
The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how
formal (contracts) and relational (trust) governance mechanisms affected franchisor performance
in a service sector franchise for the period 2008¬2015. Using the SOM method in the empirical
analysis, the results revealed that trust-based governance was more prominent than contractbased
governance in the multi-unit franchise network and the cross-franchising network, negatively
affecting franchisor performance in the multi-unit franchise network and positively affecting
franchisor performance in the cross-franchising network. In contrast, contracts were more prominent
than trust in single-unit franchising, negatively affecting franchisor performance. The primary
practical implication is that the franchisor should prevent franchisees in the MUF network from
opening new outlets in the same city and competing for the existing outlet’s customers.
application/pdf
eng
University of Finance and Management in Warsaw
Contemporary economics. 2017, V. 11, n. 4, p. 383-400
http://www.ce.vizja.pl/en/issues/volume/11/issue/4#art513
Atribución 4.0 Internacional
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
Single-unit franchising
Multi-unit franchising
Cross-franchising
Trust
Contract
Gestión de empresas
Industrial management
Effects of contract and trust on franchisor performance
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
THUMBNAIL
Calderon-ce_2017.pdf.jpg
Calderon-ce_2017.pdf.jpg
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https://riubu.ubu.es/bitstream/10259/5715/4/Calderon-ce_2017.pdf.jpg
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MD5
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LICENSE
license.txt
license.txt
text/plain; charset=utf-8
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https://riubu.ubu.es/bitstream/10259/5715/3/license.txt
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CC-LICENSE
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908
https://riubu.ubu.es/bitstream/10259/5715/2/license_rdf
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ORIGINAL
Calderon-ce_2017.pdf
Calderon-ce_2017.pdf
application/pdf
511330
https://riubu.ubu.es/bitstream/10259/5715/1/Calderon-ce_2017.pdf
96c6e0c624ac32e3b52a03d96686598e
MD5
1
10259/5715
oai:riubu.ubu.es:10259/5715
2024-05-13 10:01:29.854
Repositorio Institucional de la Universidad de Burgos
bubrep@ubu.es
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