2026-07-11T13:00:03Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/66332022-05-20T13:22:16Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Rodríguez Torrico, Paula San Martín Gutiérrez, Sonia San José Cabezudo, Rebeca 2022-05-03T11:14:52Z 2022-05-03T11:14:52Z 2019-01 1069-6679 http://hdl.handle.net/10259/6633 10.1080/10696679.2018.1534211 1944-7175 The aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and ubiquity are posited as stimuli guiding consumers’ affective (satisfaction) and cognitive (trust and convenience) reactions that will, in turn, increase repurchase intention. Results show the impact of ubiquity on m-convenience and safety m-experience on both affective and cognitive reactions. Finally, repurchase intention is explained directly by m-satisfaction and m-convenience and indirectly by m-trust. This article contributes to the fields of mobile marketing literature and practitioner management. Ministry of Education and Science, the Junta de Castilla y León (Spain) and the European Regional Development Fund (ERDF) (Research Projects ECO2017- 8217-R, VA001B10-1 and VA112P17). application/pdf eng Routledge, Taylor & Francis Group Journal of Marketing Theory and Practice. 2019, V. 27, n. 1, p. 83-102 https://doi.org/10.1080/10696679.2018.1534211 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Comercio Marketing Tecnología Commerce Technology What Drives M-Shoppers to Continue Using Mobile Devices to Buy? info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion Journal of Marketing Theory and Practice 27 1 83 102