2026-07-12T15:52:02Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/66332022-05-20T13:22:16Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Rodríguez Torrico, Paula
author
San Martín Gutiérrez, Sonia
author
San José Cabezudo, Rebeca
2022-05-03T11:14:52Z
2022-05-03T11:14:52Z
2019-01
1069-6679
http://hdl.handle.net/10259/6633
10.1080/10696679.2018.1534211
1944-7175
The aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and ubiquity are posited as stimuli guiding consumers’ affective (satisfaction) and cognitive (trust and convenience) reactions that will, in turn, increase repurchase intention. Results show the impact of ubiquity on m-convenience and safety m-experience on both affective and cognitive reactions. Finally, repurchase intention is explained directly by m-satisfaction and m-convenience and indirectly by m-trust. This article contributes to the fields of mobile marketing literature and practitioner management.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/6633/1/Rodriguez-jmtp_2019.pdf
File
MD5
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502114
application/pdf
Rodriguez-jmtp_2019.pdf