2026-06-21T14:36:44Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/68682024-05-17T10:24:10Zcom_10259.4_104com_10259_2604col_10259_6848

Mateu Céspedes, José María García Torregrosa, Alba María 2022-09-15T11:59:58Z 2022-09-15T11:59:58Z 2021-07 978-84-18465-12-3 http://hdl.handle.net/10259/6868 10.36443/10259/6868 Trabajo presentado en: R-Evolucionando el transporte, XIV Congreso de Ingeniería del Transporte (CIT 2021), realizado en modalidad online los días 6, 7 y 8 de julio de 2021, organizado por la Universidad de Burgos We analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business’ black box to analyse it at the activity level. application/pdf eng Universidad de Burgos. Servicio de Publicaciones e Imagen Institucional R-Evolucionando el transporte http://hdl.handle.net/10259/6490 https://doi.org/10.36443/9788418465123 Industria aérea Airline industry Ingeniería civil Transportes Civil engineering Transportation The emergent long tail business model in the airline industry. The case of Volotea info:eu-repo/semantics/conferenceObject info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/openAccess 347 358