2026-06-17T16:29:20Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/68682024-05-17T10:24:10Zcom_10259.4_104com_10259_2604col_10259_6848

Mateu Céspedes, José María García Torregrosa, Alba María 2022-09-15T11:59:58Z 2022-09-15T11:59:58Z 2021-07 978-84-18465-12-3 http://hdl.handle.net/10259/6868 10.36443/10259/6868 We analysed to what extent the business model of the Spanish airline Volotea can be understood as a distinct business model. We characterized this emergent business model, comparing it to other models applied in the short haul market. We conclude that this business model can be described as a long tail business model in the airline industry. We also point out that this emergent model can support a blue ocean strategy in some mature markets, although this strategy would require opening the business’ black box to analyse it at the activity level. eng info:eu-repo/semantics/openAccess Industria aérea Airline industry The emergent long tail business model in the airline industry. The case of Volotea info:eu-repo/semantics/conferenceObject