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<mods:namePart>Hernando Mazón, Ana</mods:namePart>
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<mods:namePart>Lucas Alba, Antonio</mods:namePart>
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<mods:namePart>Ferruz Gracia, Ana Mª</mods:namePart>
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<mods:namePart>Orejudo Hernández, Santos</mods:namePart>
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<mods:dateAccessioned encoding="iso8601">2022-09-22T11:32:41Z</mods:dateAccessioned>
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<mods:dateIssued encoding="iso8601">2021-07</mods:dateIssued>
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<mods:identifier type="isbn">978-84-18465-12-3</mods:identifier>
<mods:identifier type="uri">http://hdl.handle.net/10259/7031</mods:identifier>
<mods:identifier type="doi">10.36443/10259/7031</mods:identifier>
<mods:abstract>Current road signs confront a fundamental issue: are signs displayed in different devices&#xd;
(posted, on-board, painted or electronic) making the most of the same design rationale?&#xd;
Convergent design principles help drivers enjoy an easier coding, learning and retrieval of&#xd;
the schemes enhancing comprehension. This paper focuses on posted road signs (painted vs&#xd;
electronic) that locate events and how well they complement each other. Fixed signage must&#xd;
be the starting point (the scheme formed) to investigate how electronic devices (the new&#xd;
information) can functionally locate variable events or situations.&#xd;
The paper presents preliminary data regarding a sample of 39 participants. The experimental&#xd;
task consisted of 27 blocks of traffic signs. Electronic-adapted traffic signs were shown to&#xd;
all participants; however, only one group was exposed also to fixed (painted) signs. A 3x2&#xd;
mixed design was used (experimental condition as inter-group factor and event location as&#xd;
intra-group factor), and in addition, the design also included a working memory measure as&#xd;
a covariate. Comprehension rates were high in all formulas of event location. As previous&#xd;
studies, time response showed higher means when the variable event is located ‘between’&#xd;
two referents. Moreover, ‘working memory (WM) span’ showed a marginal significance&#xd;
with time response. This result leads to an interesting question about the consideration of&#xd;
influence of individual differences in WM capacity when designing complex traffic&#xd;
messages. Overall, results highlight the importance of understanding how complex traffic&#xd;
messages are encoded, processed and de-encoded, and the limits human WM may pose.</mods:abstract>
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<mods:languageTerm authority="rfc3066">eng</mods:languageTerm>
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<mods:subject>
<mods:topic>Seguridad vial</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Tráfico</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Conductores</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Road safety</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Traffic</mods:topic>
</mods:subject>
<mods:subject>
<mods:topic>Drivers</mods:topic>
</mods:subject>
<mods:titleInfo>
<mods:title>The role of drivers’ schemes on traffic signs comprehension</mods:title>
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