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<dc:title>The role of drivers’ schemes on traffic signs comprehension</dc:title>
<dc:creator>Hernando Mazón, Ana</dc:creator>
<dc:creator>Lucas Alba, Antonio</dc:creator>
<dc:creator>Ferruz Gracia, Ana Mª</dc:creator>
<dc:creator>Orejudo Hernández, Santos</dc:creator>
<dc:subject>Seguridad vial</dc:subject>
<dc:subject>Tráfico</dc:subject>
<dc:subject>Conductores</dc:subject>
<dc:subject>Road safety</dc:subject>
<dc:subject>Traffic</dc:subject>
<dc:subject>Drivers</dc:subject>
<dc:subject>Ingeniería civil</dc:subject>
<dc:subject>Transportes</dc:subject>
<dc:subject>Civil engineering</dc:subject>
<dc:subject>Transportation</dc:subject>
<dc:description>Trabajo presentado en: R-Evolucionando el transporte, XIV Congreso de Ingeniería del Transporte (CIT 2021), realizado en modalidad online los días 6, 7 y 8 de julio de 2021, organizado por la Universidad de Burgos</dc:description>
<dc:description>Current road signs confront a fundamental issue: are signs displayed in different devices&#xd;
(posted, on-board, painted or electronic) making the most of the same design rationale?&#xd;
Convergent design principles help drivers enjoy an easier coding, learning and retrieval of&#xd;
the schemes enhancing comprehension. This paper focuses on posted road signs (painted vs&#xd;
electronic) that locate events and how well they complement each other. Fixed signage must&#xd;
be the starting point (the scheme formed) to investigate how electronic devices (the new&#xd;
information) can functionally locate variable events or situations.&#xd;
The paper presents preliminary data regarding a sample of 39 participants. The experimental&#xd;
task consisted of 27 blocks of traffic signs. Electronic-adapted traffic signs were shown to&#xd;
all participants; however, only one group was exposed also to fixed (painted) signs. A 3x2&#xd;
mixed design was used (experimental condition as inter-group factor and event location as&#xd;
intra-group factor), and in addition, the design also included a working memory measure as&#xd;
a covariate. Comprehension rates were high in all formulas of event location. As previous&#xd;
studies, time response showed higher means when the variable event is located ‘between’&#xd;
two referents. Moreover, ‘working memory (WM) span’ showed a marginal significance&#xd;
with time response. This result leads to an interesting question about the consideration of&#xd;
influence of individual differences in WM capacity when designing complex traffic&#xd;
messages. Overall, results highlight the importance of understanding how complex traffic&#xd;
messages are encoded, processed and de-encoded, and the limits human WM may pose.</dc:description>
<dc:date>2022-09-22T11:32:41Z</dc:date>
<dc:date>2022-09-22T11:32:41Z</dc:date>
<dc:date>2021-07</dc:date>
<dc:type>info:eu-repo/semantics/conferenceObject</dc:type>
<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
<dc:identifier>978-84-18465-12-3</dc:identifier>
<dc:identifier>http://hdl.handle.net/10259/7031</dc:identifier>
<dc:identifier>10.36443/10259/7031</dc:identifier>
<dc:language>eng</dc:language>
<dc:relation>R-Evolucionando el transporte</dc:relation>
<dc:relation>http://hdl.handle.net/10259/6490</dc:relation>
<dc:relation>https://doi.org/10.36443/9788418465123</dc:relation>
<dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
<dc:format>application/pdf</dc:format>
<dc:publisher>Universidad de Burgos. Servicio de Publicaciones e Imagen Institucional</dc:publisher>
</oai_dc:dc></metadata></record></GetRecord></OAI-PMH>