2026-04-27T23:14:29Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/79712023-11-10T01:05:36Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
Repositorio Institucional de la Universidad de Burgos
author
Izquierdo Yusta, Alicia
author
Jiménez Zarco, Ana Isabel
author
Martínez Ruiz, María Pilar .
author
González González, Inés
2023-11-09T12:07:48Z
2023-11-09T12:07:48Z
2021-10
1806-4892
http://hdl.handle.net/10259/7971
10.7819/rbgn.v23i1.4097
1983-0807
The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience of consumers who are students of a virtual university.
O estudo analisa os principais motivadores da experiência do consumidor com serviços eletrônicos (e-services), objetivando especificamente definir e quantificar a influência da qualidade do site e das avaliações da marca da universidade sobre a experiência de consumidores que são alunos de uma universidade virtual.
eng
Atribución 4.0 Internacional
Student experience
Website quality
Brand assessment
Virtual learning environment
Virtual universities
Experiência do aluno
Qualidade do site
Avaliação da marca
Ambiente virtual de aprendizagem
Universidades virtuais
Determinants of customer experience in e-services: the case of online universities
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/7971/1/Izquierdo-rbgn_2021.pdf
File
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URL
https://riubu.ubu.es/bitstream/10259/7971/4/Izquierdo-rbgn_pt_2021.pdf
File
MD5
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Izquierdo-rbgn_pt_2021.pdf