2026-05-04T08:02:50Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/79712023-11-10T01:05:36Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
Izquierdo Yusta, Alicia
300
600
0000-0001-5894-6577
Jiménez Zarco, Ana Isabel
71e73dd9-5c49-4abe-bda3-9cd447e52a81
600
Martínez Ruiz, María Pilar .
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González González, Inés
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600
2023-11-09T12:07:48Z
2023-11-09T12:07:48Z
2021-10
1806-4892
http://hdl.handle.net/10259/7971
10.7819/rbgn.v23i1.4097
1983-0807
The study analyzes the key drivers of consumer experience in e-services, with the particular goal of defining and quantifying the influence of website quality and university brand assessments on the experience of consumers who are students of a virtual university.
O estudo analisa os principais motivadores da experiência do consumidor com serviços eletrônicos (e-services), objetivando especificamente definir e quantificar a influência da qualidade do site e das avaliações da marca da universidade sobre a experiência de consumidores que são alunos de uma universidade virtual.
application/pdf
eng
Fundação Escola de Comércio Álvares Penteado
Revista Brasileira de Gestão de Negócios. 2021, V. 23, n. 1, p. 1-20
https://doi.org/10.7819/rbgn.v23i1.4097
Atribución 4.0 Internacional
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
Student experience
Website quality
Brand assessment
Virtual learning environment
Virtual universities
Experiência do aluno
Qualidade do site
Avaliação da marca
Ambiente virtual de aprendizagem
Universidades virtuais
Comercio
Universidades
Commerce
Universities and colleges
Determinants of customer experience in e-services: the case of online universities
Determinantes da experiência do cliente com serviços eletrônicos: o caso das universidades online
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revista Brasileira de Gestão de Negócios
23
1
1
20
THUMBNAIL
Izquierdo-rbgn_2021.pdf.jpg
Izquierdo-rbgn_2021.pdf.jpg
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Izquierdo-rbgn_pt_2021.pdf.jpg
Izquierdo-rbgn_pt_2021.pdf.jpg
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4514
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LICENSE
license.txt
license.txt
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https://riubu.ubu.es/bitstream/10259/7971/3/license.txt
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CC-LICENSE
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https://riubu.ubu.es/bitstream/10259/7971/2/license_rdf
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ORIGINAL
Izquierdo-rbgn_2021.pdf
Izquierdo-rbgn_2021.pdf
Inglés
application/pdf
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https://riubu.ubu.es/bitstream/10259/7971/1/Izquierdo-rbgn_2021.pdf
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Izquierdo-rbgn_pt_2021.pdf
Izquierdo-rbgn_pt_2021.pdf
Portugués
application/pdf
1005261
https://riubu.ubu.es/bitstream/10259/7971/4/Izquierdo-rbgn_pt_2021.pdf
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10259/7971
oai:riubu.ubu.es:10259/7971
2023-11-10 02:05:36.549
Repositorio Institucional de la Universidad de Burgos
bubrep@ubu.es
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