2026-04-29T13:45:13Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/82502024-05-14T09:34:54Zcom_10259_3830com_10259_5086com_10259_2604col_10259_3832
Repositorio Institucional de la Universidad de Burgos
author
Sánchez Saiz, Rosa María
author
Ahedo García, Virginia
author
Santos Martín, José Ignacio
author
Gómez, Sergio
author
Galán Ordax, José Manuel
2024-01-08T13:45:31Z
2024-01-08T13:45:31Z
2021
2199-4536
http://hdl.handle.net/10259/8250
10.1007/S40747-021-00335-8
2198-6053
The problem of location is the cornerstone of strategic decisions in retail management. This decision is usually complex and multidimensional. One of the most relevant success factors is an adequate balanced tenancy, i.e., a complementary ecosystem of retail stores in the surroundings, both in planned and unplanned areas. In this paper, we use network theory to analyze the commercial spatial interactions in all the cities of Castile and Leon (an autonomous community in north-western Spain), Madrid, and Barcelona. Our approach encompasses different proposals both for the definition of the interaction networks and for their subsequent analyses. These methodologies can be used as pre-processing tools to capture features that formalize the relational dimension for location recommendation systems. Our results unveil the retail structure of different urban areas and enable a meaningful comparison between cities and methodologies. In addition, by means of consensus techniques, we identify a robust core of commercial relationships, independent of the particularities of each city, and thus help to distinguish transferable knowledge between cities. The results also suggest greater specialization of commercial space with city size.
eng
Retailing
Location
Balanced tenancy
Complex networks
Community analysis
Commercial structure
Identification of robust retailing location patterns with complex network approaches
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/8250/1/S%c3%a1nchez-cis_2021.pdf
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Sánchez-cis_2021.pdf