2026-04-27T16:51:52Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/96732024-11-08T07:57:37Zcom_10259_4731com_10259_5086com_10259_2604col_10259_9672

Jiménez Torres, Nadia Huitzilin San Martín Gutiérrez, Sonia García-Gallego, José Manuel 2023 The present chapter explores the role of place-of-origin-related variables as antecedents of quality perception and loyalty toward American fast-food brands. The cognitive appraisal approach and the social identity theory help to propose a model that connects individual-related variables (animosity, ethnocentrism, metacognitive cultural intelligence) and brand-related variables (inner self-expressive brand, perceived quality and brand loyalty). The presented model was tested through empirical observation with 287 consumers of American fast-food brands. Partial least squares path modelling (SmartPLS3) was employed as a method to analyze the data. Results disclose a cognition-affection-behavior path that goes from metacognitive cultural intelligence to emotions such as animosity and inner self-expressive brand and, ultimately, behavioral brand loyalty. This investigation provides novel insight into key variables such as metacognitive cultural intelligence or the inner self-expressive brand in the field of place-of-origin regarding the service sector of restaurants. application/pdf http://hdl.handle.net/10259/9673 eng Qatar University Press Place-of-origin Effects on Brand Loyalty: American Fast-Food Restaurants Under Examination info:eu-repo/semantics/bookPart TEXT RIUBU. Repositorio Institucional de la Universidad de Burgos Hispana