2026-09-09T20:17:58Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/96922024-11-14T01:05:16Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

San Martín Gutiérrez, Sonia Jiménez Torres, Nadia Huitzilin Camarero Izquierdo, María Carmen San José Cabezudo, Rebeca 2024-11-13T09:20:40Z 2024-11-13T09:20:40Z 2020-05 0718-1876 http://hdl.handle.net/10259/9692 10.4067/S0718-18762020000200105 0718-1876 The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing. The authors would like to thank the support provided by the Ministry of Economy and Competitiveness (ECO2017-82107-R) and the European Regional Development Fund (ERDF) and Junta de Castilla y León (Spain) (VA112P17). application/pdf eng Universidad de Talca. Facultad de Ingeniería Journal of theoretical and applied electronic commerce research. 2020, V. 15, n. 2, p. 59-75 http://dx.doi.org/10.4067/S0718-18762020000200105 Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess Game apps Self-efficacy Personality Shopping Big five Consumidores-Conducta Comercio electrónico Consumer behavior Electronic commerce The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Journal of theoretical and applied electronic commerce research 15 2 59 75