2026-09-08T05:33:34Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/96922024-11-14T01:05:16Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

00925njm 22002777a 4500 dc San Martín Gutiérrez, Sonia author Jiménez Torres, Nadia Huitzilin author Camarero Izquierdo, María Carmen author San José Cabezudo, Rebeca author 2020-05 The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing. 0718-1876 http://hdl.handle.net/10259/9692 10.4067/S0718-18762020000200105 0718-1876 Game apps Self-efficacy Personality Shopping Big five The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps