2026-04-19T14:08:32Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97082024-11-19T01:05:20Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Abdelwahab, Dalia fdf2ed7e-a9f2-457d-817c-66d5a40ade6f 600 San Martín Gutiérrez, Sonia 513 600 0000-0002-5030-9669 Jiménez Torres, Nadia Huitzilin 305 600 0000-0001-5771-2971 2024-11-18T12:40:14Z 2024-11-18T12:40:14Z 2021-10 1350-231X http://hdl.handle.net/10259/9708 10.1057/S41262-021-00260-8 1479-1803 This study explores how positive and negative region-of-origin biases influence the consumer tendency to switch brands. Attending the social identity and the cognitive appraisal theories, this study proposes a model that links animosity, negative emotions (target-region bias), and regional identification (home-region bias) to brand switching. It analyses the role of animosity as a potential trigger to negative emotions (anger and sadness) and explores their subsequent behavioural impact. Additionally, it captures the influence of regional identification on the consumer tendency to switch from target-region brands to home-region brands. The proposed model was empirically tested with 591 Spanish (regional) consumers of food and beverage brands, by quota sampling. Data were analysed using structural equation modelling with SmartPLS3. Results show that regional identification significantly motivates consumers to switch brands. Animosity triggers the emotional reactions of anger and sadness, but only anger promotes switching to brands with regional characteristics and mediates the relation between animosity and in-group brands switching. The study provides considerable insight into the dynamics of (positive/negative) region-of-origin bias influences on brand switching. The findings also offer guidance to brand managers to effectively deal with origin obstacles and/or advantages in the business environment touched by animosity and switching behaviour. application/pdf eng Springer Journal of Brand Management. 2021, V. 29, n. 1, p. 111-126 https://doi.org/10.1057/s41262-021-00260-8 Region of origin Regional identification Situational regional animosity Negative emotions Brand switching intention Food and beverage industry Consumidores-Conducta Comercio Consumer behavior Marketing Commerce Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion info:eu-repo/semantics/openAccess Journal of Brand Management 29 1 111 126 THUMBNAIL Abdelwahab-jbm_2021.pdf.jpg Abdelwahab-jbm_2021.pdf.jpg IM Thumbnail image/jpeg 4539 https://riubu.ubu.es/bitstream/10259/9708/3/Abdelwahab-jbm_2021.pdf.jpg 86e7f589a85e6db0f8eb6c750b324f35 MD5 3 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/9708/2/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 2 ORIGINAL Abdelwahab-jbm_2021.pdf Abdelwahab-jbm_2021.pdf application/pdf 642064 https://riubu.ubu.es/bitstream/10259/9708/1/Abdelwahab-jbm_2021.pdf 428a5afd04ffd82b9b1232c63d5f084f MD5 1 10259/9708 oai:riubu.ubu.es:10259/9708 2024-11-19 02:05:20.57 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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