2026-06-29T15:46:59Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/97662024-12-12T01:05:23Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Prodanova, Jana
author
San Martín Gutiérrez, Sonia
author
Jiménez Torres, Nadia Huitzilin
2024-12-11T08:22:14Z
2024-12-11T08:22:14Z
2023-02
1470-949X
http://hdl.handle.net/10259/9766
10.1504/IJMC.2023.128818
1741-5217
The mobile banking channel, although thriving, has been characterised by features such as lack of information or difficult accessibility to direct advice in the mobile communication between clients and banks, making clients' use of mobile banking services challenging. The failure of mobile banking to provide some traditional banking services is considered a shortage, further leaving negative consequences on mobile banking usage. Thus, in the attempt to understand and mitigate these negative effects, with data from 1,429 actual mobile banking clients, this study identifies the adverse influence of the mobile banking inadequacies on clients' satisfaction, permission-based mobile marketing tendencies and word-of-mouth. With the idea to overcome the limitations to the mobile banking use, two groups of clients were distinguished, recognising that positive or negative relations are stimulated in accordance with clients' perception of the importance of ubiquity, as the unique mobile banking attribute.
eng
Mobile banking
M-Banking
Resources
Inadequacies
Resource-based Theory
RBT
Ubiquity
Satisfaction
Permission-based marketing
Word-of-mouth
WOM
Perceptions
M-Commerce
U-Commerce
Customers' predisposition to use mobile banking: resource's availability is decisive
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9766/1/Pradanova-ijmc_2023.pdf
File
MD5
bca1b638891e05981782738e73c6937f
819311
application/pdf
Pradanova-ijmc_2023.pdf