2026-04-19T08:00:50Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/97682024-12-12T01:05:23Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Prodanova, Jana
author
San Martín Gutiérrez, Sonia
author
Jiménez Torres, Nadia Huitzilin
2024-12-11T09:06:47Z
2024-12-11T09:06:47Z
2021
0264-2069
http://hdl.handle.net/10259/9768
10.1080/02642069.2018.1492561
1743-9507
This study explores the influence of travellers’ technology readiness on variables derived from the Theory of Planned Behavior [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T] in the context of mobile purchases of travel-related services. The model estimation, using structural equation modelling and data from 220 Spanish online buyers of travels, suggests that technologically ready customers are more prone to be persuaded by others’ opinions, perceive more control and have greater intentions to purchase a travel by mobile phone. In contrast, consumers’ technology readiness does not appear to improve their attitudes toward mobile phone advertising. This technology readiness construct partially extends the Theory of Planned Behavior and constitutes a primary determinant of consumers’ intentions to purchase travel services through mobile phones.
eng
Atribución-NoComercial 4.0 Internacional
Travel services
Mobile phones
Purchase intention
Technology readiness
Theory of Planned Behavior
Are you technologically prepared for mobile shopping?
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9768/1/Prodanova-sij_2021.pdf
File
MD5
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application/pdf
Prodanova-sij_2021.pdf