2026-04-19T14:08:35Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97682024-12-12T01:05:23Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

Prodanova, Jana 456 600 0000-0001-6381-3621 San Martín Gutiérrez, Sonia 513 600 0000-0002-5030-9669 Jiménez Torres, Nadia Huitzilin 305 600 0000-0001-5771-2971 2024-12-11T09:06:47Z 2024-12-11T09:06:47Z 2021 0264-2069 http://hdl.handle.net/10259/9768 10.1080/02642069.2018.1492561 1743-9507 This study explores the influence of travellers’ technology readiness on variables derived from the Theory of Planned Behavior [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T] in the context of mobile purchases of travel-related services. The model estimation, using structural equation modelling and data from 220 Spanish online buyers of travels, suggests that technologically ready customers are more prone to be persuaded by others’ opinions, perceive more control and have greater intentions to purchase a travel by mobile phone. In contrast, consumers’ technology readiness does not appear to improve their attitudes toward mobile phone advertising. This technology readiness construct partially extends the Theory of Planned Behavior and constitutes a primary determinant of consumers’ intentions to purchase travel services through mobile phones. The authors thank the Ministry of Economy and Competitiveness, Spain for its support of thisresearch through the project ECO2014-53060-R. application/pdf eng Routledge The Service Industries Journal. 2021, V. 41, n. 9-10, p. 648–670 https://doi.org/10.1080/02642069.2018.1492561 info:eu-repo/grantAgreement/MINECO//ECO2014-53060-R/ES/ANALISIS DE INNOVACIONES CLAVE EN LA DISTRIBUCION COMERCIAL MINORISTA: SUS DETERMINANTES Y SUS CONSECUENCIAS EN LOS HABITOS DE COMPRA/ Atribución-NoComercial 4.0 Internacional http://creativecommons.org/licenses/by-nc/4.0/ info:eu-repo/semantics/openAccess Travel services Mobile phones Purchase intention Technology readiness Theory of Planned Behavior Consumidores-Conducta Viajes Teléfonos móviles Consumer behavior Voyages and travels Cell phones Are you technologically prepared for mobile shopping? info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion The Service Industries Journal 41 9-10 648 670 THUMBNAIL Prodanova-sij_2021.pdf.jpg Prodanova-sij_2021.pdf.jpg IM Thumbnail image/jpeg 4323 https://riubu.ubu.es/bitstream/10259/9768/4/Prodanova-sij_2021.pdf.jpg ab7166b312376c642860018ff9587f64 MD5 4 LICENSE license.txt license.txt text/plain; charset=utf-8 999 https://riubu.ubu.es/bitstream/10259/9768/3/license.txt b295bcbce42e2caabeb0c623d3860c06 MD5 3 CC-LICENSE license_rdf license_rdf application/rdf+xml; charset=utf-8 914 https://riubu.ubu.es/bitstream/10259/9768/2/license_rdf 24013099e9e6abb1575dc6ce0855efd5 MD5 2 ORIGINAL Prodanova-sij_2021.pdf Prodanova-sij_2021.pdf application/pdf 903540 https://riubu.ubu.es/bitstream/10259/9768/1/Prodanova-sij_2021.pdf 2cb0cafb37ce537dfe6c69f078bb8bc1 MD5 1 10259/9768 oai:riubu.ubu.es:10259/9768 2024-12-12 02:05:23.83 Repositorio Institucional de la Universidad de Burgos bubrep@ubu.es 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