2026-06-17T22:09:48Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/97722024-12-13T01:05:23Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
Jiménez Torres, Nadia Huitzilin
author
San Martín Gutiérrez, Sonia
author
Puente Domínguez, Nuria
2024-12-12T07:56:08Z
2024-12-12T07:56:08Z
2019-05
1047-8310
http://hdl.handle.net/10259/9772
10.1016/j.hitech.2018.12.006
The mobile technology involves an unexplored world of doing business and consumer behavioral change that constitutes a revolution in the application of technologies to marketing. A key factor in the adoption of mobile commerce is the compatibility that the consumer perceives with his/her life. Given that the research on compatibility with mobile purchases made so far treats it as an antecedent of adoption, this pioneer research studies the influencing role of two more personal factors (self-efficacy and innovativeness) and two factors more related to the shopping (involvement and perceived entertainment). The model was tested using PLS with information from 583 Mexican mobile buyers. Our results show a positive effect of innovativeness, involvement and perceived entertainment on compatibility. On the contrary, self-efficacy does not seem to influence the perception of compatibility of mobile shopping with consumer life. This work has important implications for the practice of professionals dedicated to mobile commerce.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Compatibility
Mobile shopping
Self-efficacy
Innovativeness
Implication
Entertainment
The path to mobile shopping compatibility
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9772/1/Jimenez-jhtmr_2019.pdf
File
MD5
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application/pdf
Jimenez-jhtmr_2019.pdf