2026-07-11T07:17:04Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97752024-12-13T01:05:14Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

San Martín Gutiérrez, Sonia Jiménez Torres, Nadia Huitzilin Liébana-Cabanillas, Francisco 2020-03 The purpose of this research is twofold. Firstly, this study examines the influence of economic, social, physical, and technological attributes associated with tourism on the role played by personal characteristics such as anxiety, perceived risk and experience in booking trips online on online purchase intention and electronic word-of-mouth (e-WOM). Secondly, this study analyzes the moderating effect of use contexts (desktop computer vs. smartphone/tablet). Results revealed that the values attributed to tourism anxiety, risk, and experience positively affected online purchase intention and e-WOM, therefore confirming the proposed moderation effect. application/pdf http://hdl.handle.net/10259/9775 eng Elsevier Tourism value VS barriers to booking trips online info:eu-repo/semantics/article TEXT RIUBU. Repositorio Institucional de la Universidad de Burgos Hispana