2026-04-29T09:07:59Zhttps://riubu.ubu.es/oai/request

oai:riubu.ubu.es:10259/97752024-12-13T01:05:14Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732

00925njm 22002777a 4500 dc San Martín Gutiérrez, Sonia author Jiménez Torres, Nadia Huitzilin author Liébana-Cabanillas, Francisco author 2020-03 The purpose of this research is twofold. Firstly, this study examines the influence of economic, social, physical, and technological attributes associated with tourism on the role played by personal characteristics such as anxiety, perceived risk and experience in booking trips online on online purchase intention and electronic word-of-mouth (e-WOM). Secondly, this study analyzes the moderating effect of use contexts (desktop computer vs. smartphone/tablet). Results revealed that the values attributed to tourism anxiety, risk, and experience positively affected online purchase intention and e-WOM, therefore confirming the proposed moderation effect. 0969-6989 http://hdl.handle.net/10259/9775 10.1016/j.jretconser.2019.101957 Tourism value Anxiety Risk Experience Purchasing intention e-WOM Tourism value VS barriers to booking trips online