2026-07-11T10:30:47Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/97752024-12-13T01:05:14Zcom_10259_4731com_10259_5086com_10259_2604col_10259_4732
Repositorio Institucional de la Universidad de Burgos
author
San Martín Gutiérrez, Sonia
author
Jiménez Torres, Nadia Huitzilin
author
Liébana-Cabanillas, Francisco
2024-12-12T11:12:37Z
2024-12-12T11:12:37Z
2020-03
0969-6989
http://hdl.handle.net/10259/9775
10.1016/j.jretconser.2019.101957
The purpose of this research is twofold. Firstly, this study examines the influence of economic, social, physical, and technological attributes associated with tourism on the role played by personal characteristics such as anxiety, perceived risk and experience in booking trips online on online purchase intention and electronic word-of-mouth (e-WOM). Secondly, this study analyzes the moderating effect of use contexts (desktop computer vs. smartphone/tablet). Results revealed that the values attributed to tourism anxiety, risk, and experience positively affected online purchase intention and e-WOM, therefore confirming the proposed moderation effect.
eng
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Tourism value
Anxiety
Risk
Experience
Purchasing intention
e-WOM
Tourism value VS barriers to booking trips online
info:eu-repo/semantics/article
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URL
https://riubu.ubu.es/bitstream/10259/9775/1/San_Martin-jrcs_2020.pdf
File
MD5
af8297fadc5dad62e0b32ef68eeb567e
657153
application/pdf
San_Martin-jrcs_2020.pdf