2024-03-28T17:50:22Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/45982021-11-10T09:53:33Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
Calderón Monge, Esther
Pastor Sanz, Iván
Huerta Zavala, Pilar Angélica
2017-08
As a business model, franchising makes a major contribution to gross domestic product
(GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic
sustainability. In this study, such a model was developed by applying Lasso regression to a sample of
franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival,
the franchise fees and the ratio of company-owned to franchised outlets were suited to the age
of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable
pace, increased the franchise fee as intangible assets increased, and effectively managed profitability
and efficiency.
application/pdf
http://hdl.handle.net/10259/4598
eng
MDPI
Economic sustainability in franchising: a model to predict franchisor success or failure
info:eu-repo/semantics/article
TEXT
RIUBU. Repositorio Institucional de la Universidad de Burgos
Hispana