2024-03-28T21:05:23Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/45982021-11-10T09:53:33Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
Economic sustainability in franchising: a model to predict franchisor success or failure
Calderón Monge, Esther
Pastor Sanz, Iván
Huerta Zavala, Pilar Angélica
Franchise
Survival
Economic sustainability
Lasso regression model
Spain
As a business model, franchising makes a major contribution to gross domestic product
(GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economic
sustainability. In this study, such a model was developed by applying Lasso regression to a sample of
franchises operating between 2002 and 2013. For franchises with the highest likelihood of survival,
the franchise fees and the ratio of company-owned to franchised outlets were suited to the age
of the franchise. Surviving franchises were those that opened franchised outlets at a sustainable
pace, increased the franchise fee as intangible assets increased, and effectively managed profitability
and efficiency.
2017-09-12
2017-09-12
2017-08
info:eu-repo/semantics/article
2071-1050
http://hdl.handle.net/10259/4598
10.3390/su9081419
eng
Sustainability. 2017, V. 9, n. 8, art. 1419
https://doi.org/10.3390/su9081419
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
Attribution 4.0 International
MDPI