2024-03-29T13:40:31Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/57162021-11-02T11:59:42Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
The effects of management and environmental factors on franchise continuity
Ayup González, Jannett
Calderón Monge, Esther
Carrilero Castillo, Agustín
Franchise
know-how
signal
G.M.M
Empresas-Gestión
Industrial management
There is abundant evidence that franchises boost the economies
of developed and emerging market economies. In Mexico, for
example, despite its limited growth, the franchise system is
dynamic. Over the past three decades, the inconsistent continuity
of the global franchise business format may also be noted. The
aim here is to analyse the factors linked to franchise continuity in
the Mexican hospitality sector by applying panel data methodology
to a sample of 253 hospitality sector chains between 2002
and 2016. The results showed that franchised outlets, proven and
improved know-how, and market factors, under conditions of
endogeneity, maintained a positive effect on the continuity of the
franchise business format.
2021-04-20T08:36:38Z
2021-04-20T08:36:38Z
2019-04
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
1331-677X
http://hdl.handle.net/10259/5716
10.1080/1331677X.2019.1592008
1848-9664
eng
Economic Research-Ekonomska Istraživanja. 2019, V. 32, n. 1, p. 4059–4074
https://doi.org/10.1080/1331677X.2019.1592008
Atribución 4.0 Internacional
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
application/pdf
Taylor & Francis Group