2024-03-28T13:58:37Zhttps://riubu.ubu.es/oai/requestoai:riubu.ubu.es:10259/47232022-04-29T12:23:40Zcom_10259_4596com_10259.4_2574com_10259.4_106com_10259_2604col_10259_4597
Méndez Aparicio, Mª Dolores
07565340-7f1a-4ea9-838f-f8aca30d86bd
500
Izquierdo Yusta, Alicia
300
500
0000-0001-5894-6577
Jiménez Zarco, Ana Isabel
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2018-02-02T10:13:36Z
2018-02-02T10:13:36Z
2017-07
1664-1078
http://hdl.handle.net/10259/4723
10.3389/fpsyg.2017.01254
Today, the customer-brand relationship is fundamental to a company’s bottom line, especially in the service sector and with services offered via online channels. In order to maximize its effects, organizations need (1) to know which factors influence the formation of an individual’s service expectations in an online environment; and (2) to establish the influence of these expectations on customers’ likelihood of recommending a service before they have even used it. In accordance with the TAM model (Davis, 1989; Davis et al., 1992), the TRA model (Fishbein and Ajzen, 1975), the extended UTAUT model (Venkatesh et al., 2012), and the approach described by Alloza (2011), this work proposes a theoretical model of the antecedents and consequences of consumer expectations of online services. In order to validate the proposed theoretical model, a sample of individual insurance company customers was analyzed. The results showed, first, the importance of customers’ expectations with regard to the intention to recommend the “private area” of the company’s website to other customers prior to using it themselves. They also revealed the importance to expectations of the antecedents perceived usefulness, ease of use, frequency of use, reputation, and subjective norm.
Spanish Ministry of Economy
and Competitiveness under Research Project ECO2014-59688-
R, “National Program for Research, Develop, and Innovation
Oriented toward Societal Challenges,” within the context of
the 2013–2016 National Scientific and Technical Research and
Innovation Plan.
application/pdf
eng
Frontiers Media
Frontiers in Psychology. 2017, V. 8, art. 2254
https://doi.org/10.3389/fpsyg.2017.01254
info:eu-repo/grantAgreement/MINECO/ECO2014-59688-R
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
expectations
reputation
perceived usefulness
subjective norm
prior recommendation
Comercio
Commerce
Consumer expectations of online services in the insurance industry: an exploratory study of drivers and outcomes
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
CC-LICENSE
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oai:riubu.ubu.es:10259/4723
2022-04-29 14:23:40.293
Repositorio Institucional de la Universidad de Burgos
bubrep@ubu.es
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