RT info:eu-repo/semantics/article
T1 Analysing femonationalist discourses in campaign spots
T2 Análisis de discursos feminacionalistas en anuncios de campaña
A1 Antón Merino, Javier
A1 García Santamaría, Sandra
K1 Femonationalism
K1 Spot
K1 Populist radical right
K1 Electoral campaigns
K1 Gender equality
K1 Feminacionalismo
K1 Anuncio
K1 Derecha radical populista
K1 Campaña electoral
K1 Igualdad de género
K1 Partidos políticos
K1 Political parties
K1 Igualdad de género
AB This article examines how populist radical right parties in Spain deploy femonationalism in electoral campaigning by instrumentalising gender equality and women’s rights to legitimise exclusionary, nativist agendas. Drawing on a qualitative analysis of campaign videos, produced by Plataforma per Catalunya and Vox, between 2011 and 2025, the study shows how women are portrayed both as nation and symbolic border: typically framed as passive bearers of “Western” values allegedly threatened by racialised “others”, and only exceptionally as active political subjects. Gender equality is framed as an already-accomplished achievement rather than an emancipatory project, enabling a cul-tural boundary of rejection in the name of purported democratic values. The videos racialize sexism by projecting misogyny and gender violence onto foreign populations, thereby diverting attention from structural inequalities, normalising domestic policy inaction, and facilitating xenophobic policy claims. These narratives are reinforced through securitisation and moral panic, including the construction of external enemies, victim-perpetrator reversal, and the portrayal of mainstream parties as complicit, posi-tioning the populist radical right as the sole actor capable of protection. The article con-cludes by highlighting the need to extend this research beyond audiovisual material to other campaign artefacts and comparative contexts.
PB Universitat Autònoma de Barcelona
SN 0211-2175
YR 2026
FD 2026-07-31
LK https://hdl.handle.net/10259/12145
UL https://hdl.handle.net/10259/12145
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 03-oct-2026