RT info:eu-repo/semantics/article
T1 Economic sustainability in franchising: a model to predict franchisor success or failure
A1 Calderón Monge, Esther
A1 Pastor Sanz, Iván
A1 Huerta Zavala, Pilar Angélica
K1 Franchise
K1 Survival
K1 Economic sustainability
K1 Lasso regression model
K1 Spain
K1 Gestión de empresas
K1 Industrial management
AB As a business model, franchising makes a major contribution to gross domestic product(GDP). A model that predicts franchisor success or failure is therefore necessary to ensure economicsustainability. In this study, such a model was developed by applying Lasso regression to a sample offranchises operating between 2002 and 2013. For franchises with the highest likelihood of survival,the franchise fees and the ratio of company-owned to franchised outlets were suited to the ageof the franchise. Surviving franchises were those that opened franchised outlets at a sustainablepace, increased the franchise fee as intangible assets increased, and effectively managed profitabilityand efficiency.
PB MDPI
SN 2071-1050
YR 2017
FD 2017-08
LK http://hdl.handle.net/10259/4598
UL http://hdl.handle.net/10259/4598
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 23-nov-2024