RT info:eu-repo/semantics/article
T1 Emerging Markets Commerce: The Role of Country-of-Origin and Animosity in Purchase Intention
A1 Jiménez Torres, Nadia Huitzilin
A1 San Martín Gutiérrez, Sonia
K1 country-of-origin
K1 trust
K1 reputation
K1 animosity
K1 emerging markets
K1 Comercio
K1 Commerce
AB At present, firms must face interrelated challenges in global marketing, such as the increased consumer marketinternationalization and the rapid growth of emerging markets economy. In this context, the purpose of thisstudy is to differentiate between cognitive and affective components of the country–of-origin (reputation of firmsfrom a country–of-origin and animosity) and frame them as antecedents of trust and purchase intention. Thestudy supports the view that the reputation of firms from the country–of-origin helps to engender trust ininternational markets and indirectly impacts purchase intention. Also, this study analyses the mediation role thattrust plays in the relationship between reputation of firms from the country–of-origin, consumer animosity andpurchase intention.
PB Canadian Center of Science and Education
SN 1833-3850
YR 2012
FD 2012-09
LK http://hdl.handle.net/10259/5276
UL http://hdl.handle.net/10259/5276
LA eng
NO UASLP/PROMEP/103.5/11/6650, SNI/CONACYT: 53181 and UASLP-FAI: C12-FAI-03-08.08.
DS Repositorio Institucional de la Universidad de Burgos
RD 20-abr-2024