RT info:eu-repo/semantics/article
T1 Effects of contract and trust on franchisor performance
A1 Calderón Monge, Esther
A1 Pastor Sanz, Iván
K1 single-unit franchising
K1 multi-unit franchising
K1 cross-franchising
K1 trust
K1 contract
K1 Empresas-Gestión
K1 Industrial management
AB The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes howformal (contracts) and relational (trust) governance mechanisms affected franchisor performancein a service sector franchise for the period 2008¬2015. Using the SOM method in the empiricalanalysis, the results revealed that trust-based governance was more prominent than contractbasedgovernance in the multi-unit franchise network and the cross-franchising network, negativelyaffecting franchisor performance in the multi-unit franchise network and positively affectingfranchisor performance in the cross-franchising network. In contrast, contracts were more prominentthan trust in single-unit franchising, negatively affecting franchisor performance. The primarypractical implication is that the franchisor should prevent franchisees in the MUF network fromopening new outlets in the same city and competing for the existing outlet’s customers.
PB University of Finance and Management in Warsaw
SN 2300-8814
YR 2017
FD 2017-12
LK http://hdl.handle.net/10259/5715
UL http://hdl.handle.net/10259/5715
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 25-abr-2024