RT info:eu-repo/semantics/article
T1 The effects of management and environmental factors on franchise continuity
A1 Ayup González, Jannett
A1 Calderón Monge, Esther
A1 Carrilero Castillo, Agustín
K1 Franchise
K1 Know-how
K1 Signal
K1 G.M.M
K1 Gestión de empresas
K1 Industrial management
AB There is abundant evidence that franchises boost the economiesof developed and emerging market economies. In Mexico, forexample, despite its limited growth, the franchise system isdynamic. Over the past three decades, the inconsistent continuityof the global franchise business format may also be noted. Theaim here is to analyse the factors linked to franchise continuity inthe Mexican hospitality sector by applying panel data methodologyto a sample of 253 hospitality sector chains between 2002and 2016. The results showed that franchised outlets, proven andimproved know-how, and market factors, under conditions ofendogeneity, maintained a positive effect on the continuity of thefranchise business format.
PB Taylor & Francis Group
SN 1331-677X
YR 2019
FD 2019-04
LK http://hdl.handle.net/10259/5716
UL http://hdl.handle.net/10259/5716
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 24-dic-2024