RT info:eu-repo/semantics/conferenceObject T1 An empirical analysis of Uber fares: Evidence from Madrid A1 Rangel, Thais A1 Gonzalez, Juan Nicolas A1 Gomez, Juan A1 Vasallo, Jose Manuel A1 Romero, Fernando K1 ITS, operación y gestión K1 ITS, operation and management K1 VTC K1 Transportes K1 Transportation K1 Gestión de empresas K1 Industrial management AB Ride-hailing is an emerging service that is transforming door to door mobility in urbanareas. Users can easily request a ride through a smartphone app that informs them of thepickup time, the location of the vehicle, and the fare that they will pay in advance. Eventhough it is well know that Uber implements a dynamic pricing approach dependingmostly on supply, demand and competition with other services, there is still little empiricalevidence on the main drivers explaining the fare strategy of the company. Using 10-monthdata from the Uber’s Application Programming Interface (API) in the city of Madrid, thisresearch studies the evolution and trends experienced by Uber fares in terms of severalexplanatory variables. It also explores the main differences between Uber and taxi fares.The results indicate that trip distance, day of the week, origin and destination of the trip,and rain precipitation have a statistically significant impact on Uber fares. The findingsalso show that on average, Uber fares are lower than taxi fares, with the exception ofparticular hours of the day. The analysis also demonstrates that Uber fares slightlydecreased during taxi strikes. PB Universidad de Burgos. Servicio de Publicaciones e Imagen Institucional SN 978-84-18465-12-3 YR 2021 FD 2021-07 LK http://hdl.handle.net/10259/6896 UL http://hdl.handle.net/10259/6896 LA eng NO Trabajo presentado en: R-Evolucionando el transporte, XIV Congreso de Ingeniería del Transporte (CIT 2021), realizado en modalidad online los días 6, 7 y 8 de julio de 2021, organizado por la Universidad de Burgos NO The authors would like to thank the Comunidad de Madrid (CM), which has funded the project Y2018/EMT-4818 (Co-Mov/CM). The project has been also co-funded by the European FEDER and FSE funds. DS Repositorio Institucional de la Universidad de Burgos RD 23-nov-2024