RT info:eu-repo/semantics/conferenceObject T1 The role of drivers’ schemes on traffic signs comprehension A1 Hernando Mazón, Ana A1 Lucas Alba, Antonio A1 Ferruz Gracia, Ana Mª A1 Orejudo Hernández, Santos K1 Seguridad vial K1 Road safety K1 Tráfico K1 Traffic K1 Conductores K1 Drivers K1 Ingeniería civil K1 Civil engineering K1 Transporte K1 Transportation AB Current road signs confront a fundamental issue: are signs displayed in different devices(posted, on-board, painted or electronic) making the most of the same design rationale?Convergent design principles help drivers enjoy an easier coding, learning and retrieval ofthe schemes enhancing comprehension. This paper focuses on posted road signs (painted vselectronic) that locate events and how well they complement each other. Fixed signage mustbe the starting point (the scheme formed) to investigate how electronic devices (the newinformation) can functionally locate variable events or situations.The paper presents preliminary data regarding a sample of 39 participants. The experimentaltask consisted of 27 blocks of traffic signs. Electronic-adapted traffic signs were shown toall participants; however, only one group was exposed also to fixed (painted) signs. A 3x2mixed design was used (experimental condition as inter-group factor and event location asintra-group factor), and in addition, the design also included a working memory measure asa covariate. Comprehension rates were high in all formulas of event location. As previousstudies, time response showed higher means when the variable event is located ‘between’two referents. Moreover, ‘working memory (WM) span’ showed a marginal significancewith time response. This result leads to an interesting question about the consideration ofinfluence of individual differences in WM capacity when designing complex trafficmessages. Overall, results highlight the importance of understanding how complex trafficmessages are encoded, processed and de-encoded, and the limits human WM may pose. PB Universidad de Burgos. Servicio de Publicaciones e Imagen Institucional SN 978-84-18465-12-3 YR 2021 FD 2021-07 LK http://hdl.handle.net/10259/7031 UL http://hdl.handle.net/10259/7031 LA eng NO Trabajo presentado en: R-Evolucionando el transporte, XIV Congreso de Ingeniería del Transporte (CIT 2021), realizado en modalidad online los días 6, 7 y 8 de julio de 2021, organizado por la Universidad de Burgos DS Repositorio Institucional de la Universidad de Burgos RD 26-abr-2024