RT info:eu-repo/semantics/article T1 Do cultural and creative entrepreneurs make affectively driven decisions? Not when they evaluate their opportunities A1 Díaz Portugal, Celia A1 Delgado García, Juan Bautista A1 Blanco Mazagatos, Virginia K1 Cultural and creative industries K1 Emotions K1 Entrepreneurial selection K1 Entrepreneurship K1 Opportunity evaluation K1 Positive affect K1 Economía K1 Economics K1 Gestión de empresas K1 Industrial management AB Our research studies the influence of positive affect on entrepreneurs' evaluations ofopportunities (i.e. novelty assessments and entrepreneurial selection) as well as howthis influence may be different for entrepreneurs belonging to cultural and creativeindustries. Drawing on arguments on the role of affect in cognition and consideringthe particular situational and individual-level factors of entrepreneurship in culturaland creative industries, we hypothesize that positive affect influences entrepreneurs'opportunity evaluation. We also hypothesize that this effect of positive affect isbarely present for cultural and creative entrepreneurs. We test our hypotheses in asample of nascent entrepreneurs who took part in entrepreneurship training programmes in six incubators in Spain, who we asked to evaluate their own opportunity.Our results show that positive affect positively impacts the perceived novelty andentrepreneurial selection of non-creative entrepreneurs though this impact is limitedfor cultural and creative entrepreneurs. PB Wiley SN 0963-1690 YR 2023 FD 2023-01 LK http://hdl.handle.net/10259/7420 UL http://hdl.handle.net/10259/7420 LA eng DS Repositorio Institucional de la Universidad de Burgos RD 17-may-2024