RT info:eu-repo/semantics/article
T1 Customer Experience and Satisfaction in Private Insurance Web Areas
A1 Méndez Aparicio, Mª Dolores
A1 Jiménez Zarco, Ana Isabel
A1 Izquierdo Yusta, Alicia
A1 Blázquez Resino, Juan José
K1 Customer digital experience
K1 Customer satisfaction
K1 Quality web
K1 Customer expectations
K1 Private customer web areas
K1 Effect WOW
K1 Insurance field
K1 Co-creation
K1 Comercio
K1 Commerce
AB Digital transformation has allowed to offer additional services—which complement the main product—both in terms of use, emotional, and relationship terms. Focusing on a traditionally rational insurance customer offering a value that explores the customer’s emotions, from co-creating with the user, allows brand differentiation. Given this idea, this document has three purposes. First is identify the true role ofexpectations and the perceived quality of the customer’s digital experience. Second is to identify the relationship between customer experience and satisfaction gained in private insurance web areas. Third is to identify the most valued digital attributes by the user. A sample of 4,178 customers registered was analyzed using the partial least-squares technique. The model is highly predictive to customer experience and evidence the important relationship between the WOW effect and satisfaction, as well as the weak but double role that expectations play on insurance digital selfservice. The model demonstrates that expectations are only relevant before web consumption, because during the process it is the perceived digital quality, in particular the usefulness, information, and technology, that offers a true customer experience. This article offers high academic value because it more accurately defines the determinantsof the digital insurance customer experience and its effect on customer satisfaction in digital services. While expectations influence attitude before service, this research reveals that perceived digital quality is what delivers a true customer experience. Strategically, the implications are immediate in the field of business as it shows the importance of co-creation in digital design, not only because of the significantsavings in implementation costs but also because it guarantees a greater experience, essential in the loyalty of its customers. This ensures the sustainable growth of the company.
PB Frontiers Media
YR 2020
FD 2020-10
LK http://hdl.handle.net/10259/7975
UL http://hdl.handle.net/10259/7975
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 10-may-2024