RT info:eu-repo/semantics/article
T1 Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image
A1 Huete Alcocer, Nuria
A1 Martínez Ruiz, María Pilar .
A1 López Ruiz, Víctor Raúl
A1 Izquierdo Yusta, Alicia
K1 Information sources
K1 Tourism destination image
K1 Cognitive image
K1 Affective image
K1 Unique image
K1 Comercio
K1 Commerce
K1 Turismo
K1 Tourism
AB A destination’s image is a critical factor in tourists’ perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segóbriga Archeological Park, a cultural destination located in the province of Cuenca (Spain) that holds great heritage value. To this end, the paper adopted a multidimensional approach and used PLS-SEM to analyze the destination image, takinginto account not only its cognitive and affective components, but also the unique image component. The latter has received less attention in the literature and is a novel factor among cultural destinations. The results show that this component is essential to the overall image of an archeological destination, but is not influenced by information sources.
PB Frontiers Media
YR 2019
FD 2019-10
LK http://hdl.handle.net/10259/7976
UL http://hdl.handle.net/10259/7976
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 04-dic-2024