RT info:eu-repo/semantics/article
T1 Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants
A1 Pérez-Villarreal, Héctor Hugo
A1 Martínez Ruiz, María Pilar .
A1 Izquierdo Yusta, Alicia
A1 Gómez-Cantó, Carmen M.
K1 Food values
K1 Hedonic benefits
K1 Utilitarian benefits
K1 Attitudes toward eating hamburgers
K1 Purchase intention
K1 Comercio
K1 Commerce
K1 Alimentos
K1 Food
AB This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.
PB MDPI
SN 2071-1050
YR 2020
FD 2020-09
LK http://hdl.handle.net/10259/8310
UL http://hdl.handle.net/10259/8310
LA eng
NO This research was funded by the University of Castilla-La Mancha. Group “Observatorio de la Innovación en Distribución Comercial”.
DS Repositorio Institucional de la Universidad de Burgos
RD 23-nov-2024