RT info:eu-repo/semantics/article
T1 Insights into the localisation of outlets: The franchising chains
A1 Caro-Vela, María D.
A1 Ramírez-Hurtado, José M.
A1 Calderón Monge, Esther
K1 Franchising
K1 Location
K1 Outlet
K1 ArcGis
K1 Comercio
K1 Commerce
AB The geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are threefold: a) to identify hotspots of franchise establishments; b) to perform an analysis of the distance between establishments; and c) to specify a weighted geographical regression model to estimate the influence of income, population density, and percentage of commercial area of the municipalities on the number of establishments of the franchises located in the chosen municipalities. To this end, 1,508 establishments belonging to seven franchising chains operating in Spain have been selected. The results show that there is an agglomeration of establishments in various geographical areas. Geographically weighted regression also confirms that the variables analysed constitute good predictors of the number of establishments in each municipality.
PB Springer
SN 1554-7191
YR 2024
FD 2024-09
LK http://hdl.handle.net/10259/9625
UL http://hdl.handle.net/10259/9625
LA eng
NO Financiamiento para publicación en acceso abierto: Universidad Pablo de Olavide/CBUA
DS Repositorio Institucional de la Universidad de Burgos
RD 23-nov-2024