RT info:eu-repo/semantics/article
T1 Performance and Risk as Signals for Setting up a Franchised Business
A1 Calderón Monge, Esther
A1 Huerta Zavala, Pilar Angélica
K1 Business risk
K1 Entrepreneurs
K1 Franchise
K1 Risk tolerance
K1 Signaling theory
K1 Comercio
K1 Commerce
AB Potential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one of them taken by the potential franchisee who wishes to set up a business for the first time via franchising. The results show that performance and risk operated as recognized signals for choosing a franchise chain among those which were operating in Spain during 2002-2008.
PB Bradley University. The Turner School of Entrepreneurship and Innovation
SN 1081-8510
YR 2013
FD 2013-05
LK http://hdl.handle.net/10259/9627
UL http://hdl.handle.net/10259/9627
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 07-ene-2025