RT info:eu-repo/semantics/article
T1 Wine experience scale: validating the behavior and motivations of Spanish wine tourists
A1 Margaça, Clara
A1 Calderón Monge, Esther
A1 Sánchez Garcia, José Carlos
K1 Spain
K1 Scale validation
K1 Hedonic experience
K1 Wine experience
K1 Wine tourist motivations
K1 Comercio
K1 Commerce
K1 Enología
K1 Wine and wine making
K1 Psicología
K1 Psychology
AB Purpose:Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is to analyze the validity and reliability of the wine experience scale in Spain.Design/methodology/approach:The scale validation comprised translation, cultural adaptation and validity, in which 250 wine tourists (45.6% male and 54.4% female) from 17 Spanish wineries participated. Data was collected on different days during three consecutive months. To carry out the analyses, IBM SPSS and JASP software were used.Findings:The statistical procedures used allowed the verification of psychometric properties as well as adjustment indices and reliability measures. The analyses carried out retained 16 items and ensured grouping into four factors: wine storytelling, wine involvement, winescape and wine tasting excitement.Originality/value:By providing this instrument, it will be possible to create a promising path of commercial knowledge. Its application will contribute to establishing a more accurate profile of wine tourists and, simultaneously, to adapting a sustainable tourist offer.
PB Emerald
SN 1751-1062
YR 2024
FD 2024-02
LK http://hdl.handle.net/10259/9629
UL http://hdl.handle.net/10259/9629
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 23-nov-2024