RT info:eu-repo/semantics/article
T1 Big data analysis of Spanish wine consumers reviews
A1 Calderón Monge, Esther
A1 Ripollés-Matallana, Vicente
A1 Baruque Zanón, Bruno
A1 Porras Alfonso, Santiago
K1 Development
K1 Wine
K1 E-commerce
K1 Natural Language Processing (NLP)
K1 Biterm topic model
K1 Text mining
K1 Vinos
K1 Wine and wine making
K1 Consumidores-Preferencias
K1 Consumers' preferences
AB Purpose: Wine is a complicated and difficult product to know, which makes it extremely difficult for people with little knowledge to choose the wine they want. This study aims to analyze whether the vocabulary used in reviews on wine written by experts and amateurs on the specialized website is useful for those consumers who wish to search for information on this website to choose a wine.Design/methodology/approach: The analysis combines text mining, Natural Language Processing and the Biterm Topic model applied to 25,847 reviews, evaluating a total of 13,263 Spanish wines made by 17 selected users of a specialized wine website.Findings: The results show that wine consumers and users of the specialized wine website who write reviews can be divided into expert users and amateur users. Both experts and amateurs use a specific vocabulary related to the wines they review. Unlike amateurs, experts have a broader and more precise vocabulary, and greater consistency in the use of words with the aspects of the wine. For the revised wines, they address fewer and more specific aspects of wine (such as vintages), but they do so with more depth and rigor.Originality/value: The originality and value of this research work lie in addressing two aspects that have hardly been analyzed: the reviews of experienced consumers and amateur consumers, and the textual information referring to the Spanish language, which distinguishes this analysis from other similar analyses carried out on the English language.
PB Emerald
SN 1751-1062
YR 2024
FD 2024
LK http://hdl.handle.net/10259/9764
UL http://hdl.handle.net/10259/9764
LA eng
DS Repositorio Institucional de la Universidad de Burgos
RD 12-dic-2024